UX personalization patterns are a way for you to introduce targeting into your projects. They are ready-made and contain all the details you need to plug-and-play your concept into an personalization opportunity.
+Personalization is a digital marketing tactic where priority audiences are intercepted through targeting. Those audiences can be account-, demographic-, behavioral-, lifecycle-, or intent-based. Our goal is to provide visitors with the best next action when browsing our websites as well as meet their specific needs and progress them through the customer lifecycle.
For more information about how personalization works, the team, and our vision for the future, read the source deck.