diff --git a/setup.py b/setup.py
index 82182e0..bfbac2f 100644
--- a/setup.py
+++ b/setup.py
@@ -3,7 +3,7 @@
 from setuptools import find_packages
 from setuptools import setup
 
-__version__ = '0.27.0'
+__version__ = '1.0.0'
 
 setup(
     name='pyramid_zipkin',