diff --git a/Makefile b/Makefile
index 7f294a7dc..ee93372a1 100644
--- a/Makefile
+++ b/Makefile
@@ -75,7 +75,10 @@ deploy-cli:
 
 .PHONY: export-cli
 export-cli:
-	${MAKE} -C cli conan-profile
+	${MAKE} -C cli export
+
+export: export-cli
+package: export-cli
 
 .PHONY: docs
 docs:
diff --git a/cli/Makefile b/cli/Makefile
index 291eb3a73..160e43105 100644
--- a/cli/Makefile
+++ b/cli/Makefile
@@ -21,9 +21,10 @@ help:
 	echo "Available targets:"
 	echo "  install       to install cloe-launch locally"
 	echo "  editable      to install cloe-launch locally in editable mode"
+	echo "  export        to export cloe-launch-profile Conan python package"
 
 .PHONY: install
-install: conan-profile
+install: export
 	command -v ${PIP} >/dev/null 2>&1
 	# Work-around pip confused by pyproject.toml
 	-mv pyproject.toml pyproject.toml.bak
@@ -34,7 +35,7 @@ install: conan-profile
 	mv pyproject.toml.bak pyproject.toml
 
 .PHONY: editable
-editable: conan-profile
+editable: export
 	command -v ${PIP} >/dev/null 2>&1
 	# Work-around pip confused by pyproject.toml
 	-mv pyproject.toml pyproject.toml.bak
@@ -44,6 +45,6 @@ editable: conan-profile
 	)
 	mv pyproject.toml.bak pyproject.toml
 
-.PHONY: conan-profile
-conan-profile:
+.PHONY: export
+export:
 	conan export .