diff --git a/fractal-web-reference.txt b/fractal-web-reference.txt
index b281204..8cc47ae 100644
--- a/fractal-web-reference.txt
+++ b/fractal-web-reference.txt
@@ -1 +1 @@
-v1.13.0
+v1.13.1
diff --git a/tasks_data_retrieval/install_instructions.py b/tasks_data_retrieval/install_instructions.py
index d1e85cd..78e2b9f 100644
--- a/tasks_data_retrieval/install_instructions.py
+++ b/tasks_data_retrieval/install_instructions.py
@@ -1,15 +1,14 @@
-INSTALL_INSTRUCTIONS_TITLE_1 = "## How to add this task to a Fractal instance\n"
-INSTALL_INSTRUCTIONS_TITLE_2 = "## How to install this task in a Python environment\n"
+INSTALL_INSTRUCTIONS_TITLE_1 = "**How to add this task to a Fractal instance:**\n"
+INSTALL_INSTRUCTIONS_TITLE_2 = "**How to install this task in a Python environment:**\n"
 
 
 def _get_default_template_pypi() -> str:
     lines = [
         INSTALL_INSTRUCTIONS_TITLE_1,
-        "Trigger a _PyPI_ task collection with package `__PROJECT_NAME__` and package version `__VERSION__`.",
+        "Trigger a PyPI task collection with package `__PROJECT_NAME__` and package version `__VERSION__`",
         "",
         INSTALL_INSTRUCTIONS_TITLE_2,
-        "```",
-        'pip install "__PROJECT_NAME__==__VERSION__"',
+        "Run `pip install \"__PROJECT_NAME__==__VERSION__\"`",
         "```",
     ]
     template = "\n".join(lines) + "\n"
@@ -19,12 +18,10 @@ def _get_default_template_pypi() -> str:
 def _get_default_template_pypi_with_extra(extra: str) -> str:
     lines = [
         INSTALL_INSTRUCTIONS_TITLE_1,
-        f"Trigger a _PyPI_ task collection for package `__PROJECT_NAME__`, package version `__VERSION__` and package extras {extra}.",
+        f"Trigger a PyPI task collection for package `__PROJECT_NAME__`, package version `__VERSION__` and package extras `{extra}`",
         "",
         INSTALL_INSTRUCTIONS_TITLE_2,
-        "```",
-        f'pip install "__PROJECT_NAME__[{extra}]==__VERSION__"',
-        "```",
+        f"Run `pip install \"__PROJECT_NAME__[{extra}]==__VERSION__\"`",
     ]
     template = "\n".join(lines) + "\n"
     return template
@@ -33,12 +30,12 @@ def _get_default_template_pypi_with_extra(extra: str) -> str:
 def _get_default_template_wheel_url() -> str:
     lines = [
         INSTALL_INSTRUCTIONS_TITLE_1,
-        "1. Download the wheel file from [this link](__WHEEL_URL__),",
-        "2. Trigger a _local_ task collection by uploading the wheel file.",
+        "1. Download the wheel file from [this link](__WHEEL_URL__)",
+        "2. Trigger a local task collection by uploading the wheel file",
         "",
         INSTALL_INSTRUCTIONS_TITLE_2,
         "1. Download the wheel file from [this link](__WHEEL_URL__)",
-        "2. `pip install __WHEEL_NAME__`",
+        "2. Run `pip install __WHEEL_NAME__`",
     ]
     template = "\n".join(lines) + "\n"
     return template
@@ -47,12 +44,12 @@ def _get_default_template_wheel_url() -> str:
 def _get_default_template_wheel_url_with_extra(extra: str) -> str:
     lines = [
         INSTALL_INSTRUCTIONS_TITLE_1,
-        "1. Download the wheel file from [this link](__WHEEL_URL__),",
-        f"2. Trigger a _local_ task collection by uploading the wheel file, with package extras {extra}.",
+        "1. Download the wheel file from [this link](__WHEEL_URL__)",
+        f"2. Trigger a local task collection by uploading the wheel file, with package extras `{extra}`",
         "",
         INSTALL_INSTRUCTIONS_TITLE_2,
         "1. Download the wheel file from [this link](__WHEEL_URL__)",
-        f"2. `pip install \"__WHEEL_NAME__[{extra}]\"`",
+        f"2. Run `pip install \"__WHEEL_NAME__[{extra}]\"`",
     ]
     template = "\n".join(lines) + "\n"
     return template