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index.htmlp=52650.html
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<!doctype html> <html lang="en-US"> <head><script>if(navigator.userAgent.match(/MSIE|Internet Explorer/i)||navigator.userAgent.match(/Trident\/7\..*?rv:11/i)){var href=document.location.href;if(!href.match(/[?&]nonitro/)){if(href.indexOf("?")==-1){if(href.indexOf("#")==-1){document.location.href=href+"?nonitro=1"}else{document.location.href=href.replace("#","?nonitro=1#")}}else{if(href.indexOf("#")==-1){document.location.href=href+"&nonitro=1"}else{document.location.href=href.replace("#","&nonitro=1#")}}}}</script><meta charset="UTF-8" /><meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover" /><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><title>All-In-One Dental Marketing Post-Pandemic | Digital Marketing for Dentists</title><meta name="description" content="Digital marketing for dentists doesn't have to be scary. In our blog, we'll walk you through why online marketing matters." /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="All-In-One Dental Marketing Post-Pandemic | Digital Marketing for Dentists" /><meta property="og:description" content="Digital marketing for dentists doesn't have to be scary. 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help you help others.</strong>❤️</p> <p>Check back regularly, as we’re updating our resources frequently.</p> <ul> <li><a href="https://www.roadsidedentalmarketing.com/blog/covid-resources-for-dental/" rel="nofollow noreferrer noopener">Roadside COVID-19 Resources</a></li> <li><a href="https://www.roadsidedentalmarketing.com/blog/thrive-after-reopening/" rel="nofollow noreferrer noopener">Helping Your Dental Practice Thrive Before + After Reopening [VIDEO]</a></li> <li><a href="https://www.roadsidedentalmarketing.com/blog/adapt-website-content/" rel="nofollow noreferrer noopener">Adapt Your Website Content to Meet Patients’ Changing Needs</a></li> <li><a href="https://www.roadsidedentalmarketing.com/promo/teledentistry/" rel="nofollow noreferrer noopener">Teledentistry / Virtual Consultations</a></li> </ul> </div> </header> <div class="site-content"> <section style="background-image:url("data:image/gif;base64,R0lGODlhAQABAIABAAAAAP///yH5BAEAAAEALAAAAAABAAEAAAICTAEAOw==");" class="block block-hero block-post nitro-lazy" nitro-lazy-bg="https://cdn-bekia.nitrocdn.com/QYJqmQONRkOlleaARwacmBSouNBhieSe/assets/static/optimized/rev-d13d87b/wp-content/uploads/digital-marketing-for-dentists.png"> <div class="shade" aria-hidden="true"></div> </section> <div class="content-area"> <main id="main" class="site-main"> <section class="block band-light"> <div class="post-content"> <div class="cat-time-wrap"> <a href="https://www.roadsidedentalmarketing.com/dental-marketing/" class="cat-link">Dental Marketing Tips & Ideas</a> <span class="cat-time-divider">|</span>6 min read </div> <h1 class="single-post-title">All-In-One Dental Marketing Post-Pandemic</h1> <div class="author-meta-wrap"> <div class="author"><a href="https://www.roadsidedentalmarketing.com/blog/author/sovena-ngeth/"><img data-del="avatar" alt='' height='96' width='96' nitro-lazy-src="https://cdn-bekia.nitrocdn.com/QYJqmQONRkOlleaARwacmBSouNBhieSe/assets/static/optimized/rev-d13d87b/wp-content/uploads/Sovena-Ngeth.jpg" class="avatar pp-user-avatar avatar-96 photo nitro-lazy" nitro-lazy-empty id="NDIzOjI4Nw==-1" src="data:image/svg+xml;nitro-empty-id=NDIzOjI4Nw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTI4IDEyOCIgd2lkdGg9IjEyOCIgaGVpZ2h0PSIxMjgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+" /></a> by <a href="https://www.roadsidedentalmarketing.com/blog/author/sovena-ngeth/">Sovena Ngeth</a></div> <div class="meta"><time class="sr-only entry-date published" datetime="2021-10-05T19:53:02+00:00">published October 5, 2021</time><time datetime="2021-10-06T18:17:58+00:00">Last updated October 6, 2021</time> <span class="readtime"></span></div> </div> <p><img title="Is online marketing really that important for dental practices? Read our blog to find out!" alt="Text: 1 in 3 patients believe dentists need Facebook marketing to be successful." width="760" height="400" nitro-lazy-src="https://cdn-bekia.nitrocdn.com/QYJqmQONRkOlleaARwacmBSouNBhieSe/assets/static/optimized/rev-d13d87b/wp-content/uploads/digital-marketing-for-dentists.png" class="alignnone wp-image-52931 size-full nitro-lazy" nitro-lazy-empty id="NDI2OjM4Nw==-1" src="data:image/svg+xml;nitro-empty-id=NDI2OjM4Nw==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNzYwIDQwMCIgd2lkdGg9Ijc2MCIgaGVpZ2h0PSI0MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+" /></p> <p>As a dental professional, marketing may not be on the top of your priority list.</p> <p>We know the number one thing you care about is providing high-quality dentistry for your patients.</p> <p><i>That’s what makes you a great dentist.</i></p> <p>But:</p> <p>More people need to know about your unique office decor, comfortable amenities, and skilled techniques.</p> <p>Basically, they need to know <b>what sets you apart</b> from competing dental offices in the area.</p> <p>That way, you can <b>treat more deserving patients</b> and help them achieve a beautiful and healthy smile.</p> <p>Word-of-mouth referrals are okay.</p> <p>But they’re no longer the only way to reach the audience you want to reach.</p> <p>So:</p> <p>How do you get the word out that you’re the best dentist over the competition?</p> <p><strong>Digital marketing.</strong></p> <p>You may be thinking, “Is there a need to learn digital marketing for dentists?”</p> <p>The short answer:</p> <p>Yes!</p> <p>And who’s better to give you tips and tricks about dental internet marketing than a dental-focused <a href="https://www.roadsidedentalmarketing.com/">marketing agency</a> with a team of former dental professionals and enthusiasts?</p> <p>In our blog, you’ll learn:</p> <ul> <li>Why online marketing for dentists is important</li> <li>Digital marketing solutions</li> <li>How to find the right digital marketing agency for your dental practice</li> </ul> <p>Let’s dive right in.</p> <h2>Why do I need online marketing as a dentist?</h2> <p>Traditionally, dental and medical practices didn’t have to rely on a prominent digital marketing budget.</p> <p>Methods like word of mouth, advertising through yellow pages, and even radio commercials have quickly been overshadowed by a power tool:</p> <p><b>The internet.</b></p> <p>The online world has everything you want, right at your fingertips.</p> <p>You can quickly search:</p> <ul> <li>Dentists near me</li> <li>Best dentists in the area</li> <li>Cosmetic dentist near me</li> <li>Implant dentist near me</li> </ul> <p>It’s so easy to find dental practices.</p> <p><i>But – there’s the problem.</i></p> <p><b>If you don’t have an online presence to show patients that you’re the best dentist in the area, how will they find your practice?</b></p> <p>And the truth is:</p> <p><b>Your dental office may be buried digitally under the competing dental practices with a strong marketing strategy.</b></p> <p>The pandemic has revealed the necessity of online marketing.</p> <p><b>If you’re not online, you’re behind the times.</b></p> <p>Social media is the number-one tool dentists should utilize to grow their practice. As found in this <a href="https://dentavox.dentacoin.com/blog/social-media-for-dentists-new-survey-sheds-light-on-what-is-popular-with-patients/" target="_blank" rel="noopener">survey<span class="sr-only">… This text opens a new tab to the DentaVox website…</span></a>, one in three dental patients believes dentists need Facebook marketing.</p> <p><b>Dentists who utilize social media are seen as: </b></p> <ul> <li><b>Innovative</b></li> <li><b>Adaptable to changing times</b></li> <li><b>More available to help patients</b></li> </ul> <p>The online world is intimidating.</p> <p>But when used correctly, it’s a powerful tool to connect you with different people, especially your ideal patients.</p> <p>Keep reading to find out how you can strengthen your online personality to convert clicks into patients.</p> <h2>Digital marketing solutions for dentists</h2> <p>Many people group “marketing” and “sales” together.</p> <p>They’re not necessarily the same thing.</p> <p>In fact, it gives marketing a negative connotation.</p> <p>When you hear “sales,” you may think of a pushy “you need to buy this now” mentality.</p> <p>That’s not the case with marketing.</p> <p><b>It’s a personable and gentle approach to showcase your unique personalities and quality services.</b></p> <p>Let’s talk about the solutions to your digital marketing problems:</p> <h3>Marketing with Love</h3> <p><img title="Wondering how to make your marketing stand out? Find out our top 3 tips in this blog!" alt="Text: Marketing with love builds connection, service, trust." width="760" height="400" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 760px, 100vw" nitro-lazy-srcset="https://cdn-bekia.nitrocdn.com/QYJqmQONRkOlleaARwacmBSouNBhieSe/assets/static/optimized/rev-d13d87b/wp-content/uploads/marketing-with-love.png 760w, https://cdn-bekia.nitrocdn.com/QYJqmQONRkOlleaARwacmBSouNBhieSe/assets/static/optimized/rev-d13d87b/wp-content/uploads/marketing-with-love-480x253.png 480w" nitro-lazy-src="https://cdn-bekia.nitrocdn.com/QYJqmQONRkOlleaARwacmBSouNBhieSe/assets/static/optimized/rev-d13d87b/wp-content/uploads/marketing-with-love.png" class="alignnone wp-image-52932 size-full nitro-lazy" nitro-lazy-empty id="NDg4OjYyNA==-1" src="data:image/svg+xml;nitro-empty-id=NDg4OjYyNA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNzYwIDQwMCIgd2lkdGg9Ijc2MCIgaGVpZ2h0PSI0MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+" /></p> <p>You may think since everything is online now, people aren’t seeking genuine relationships anymore.</p> <p>And that’s far from the truth!</p> <p><b>Since the pandemic, people have been relying heavily on building and growing online relationships.</b></p> <p>Think about it:</p> <p>You couldn’t see other people outside of your immediate household, so you most likely spent a lot of time online.</p> <p><b>That desire for genuine connections will only grow, even post-pandemic.</b></p> <p>More than ever, patients have the ability to discern authenticity from ingenuine approaches.</p> <p>Your patients are real people with real feelings – just like you!</p> <p>So instead of marketing to only push your service, put yourselves in their shoes.</p> <blockquote><p>“What are their doubts? What’s holding them back from going to the dentist? What kind of dentist would you want to go to?”</p></blockquote> <p>Keeping this approach in mind will stimulate the flow of genuine marketing content. It’s what we call <a href="https://www.roadsidedentalmarketing.com/blog/marketing-with-authenticity/">marketing with love</a>.</p> <p>It builds:</p> <ul> <li>Connection</li> <li>Service</li> <li>Trust</li> </ul> <h3>Set aside time for marketing</h3> <p>Okay, we know you’re probably thinking:</p> <blockquote><p>“How am I going to set aside time to do online marketing when I have a whole dental practice to run?! Patients to see?!”</p></blockquote> <p>Before you freak out, take a deep breath.</p> <p>We’ll let you in on a little secret.</p> <p><b>Digital marketing doesn’t have to be time-consuming for you or your staff.</b></p> <p>In fact:</p> <p>Depending on how frequently you want to push out content, you can get it done in just one day for every month.</p> <p>How?</p> <p>There are three simple steps:</p> <ol> <li>Set aside dedicated time for marketing purposes.</li> <li>Plan your content.</li> <li>Use an <a href="https://publer.io/dashboard#/" target="_blank" rel="noopener">online publishing tool<span class="sr-only">… This text opens a new tab to the Publer.io website…</span></a> to schedule your posts in advance.</li> </ol> <p>Seriously, that’s it.</p> <p>And doing that will save you precious time for YOUR biggest priority: patient care.</p> <p>Whether you choose to set time in the beginning, middle, or end of every month is up to you.</p> <p>Plan out:</p> <ul> <li>How many posts you want to schedule out per week</li> <li>What kind of content you want on your page (we’ll get into this later)</li> <li>Time to interact and engage with patients online, whether it’s <a href="https://www.roadsidedentalmarketing.com/blog/responding-to-reviews-simplified/">replying to reviews</a> or comments</li> </ul> <p>When you set aside time for your marketing efforts, it shows.</p> <p>Thoughtfully planned out social content will build your connections online.</p> <p><b>Whether it’s wishing your patients a “Happy New Year!” or a reminder to visit their dentist for a routine cleaning, it shows you care.</b></p> <p>That leads us into the last part:</p> <blockquote><p>“What kind of content should I publish?</p></blockquote> <p>No surprises here – it ties back to marketing with love.</p> <h3>Choose your content</h3> <p>You don’t have to post the same thing every time to get engagement.</p> <p>That can get tedious for you and your patients alike.</p> <p>Remember:</p> <p><b>Be you. Be personable.</b></p> <p>Your next post can be something as simple as a quick video showing off your team’s personality.</p> <p>We love this video our client,<a href="https://smilemann.com/" target="_blank" rel="noopener"> Charles Ashley Mann, DDS<span class="sr-only">… This text opens a new tab to the Charles Ashley Mann website…</span></a>, made about dental jokes – it’s just 40 seconds of pure fun and laughter.</p> <p>That shows their personality. And that’s what will attract their ideal patient to their practice.</p> <p>You can do the same thing.</p> <p>Make content for your patients that will:</p> <ul> <li>Engage them to like, comment, or share the post</li> <li>Inform and educate them</li> <li>Build trust, such as posting a positive patient review or a “Get to Know Me.”</li> </ul> <p><b>Have fun and be real with your content!</b></p> <h2>How to find a digital marketing agency for dentists</h2> <p>Want to expand your marketing efforts?</p> <p><a href="https://www.roadsidedentalmarketing.com/">Roadside Dental Marketing</a> has helped <a href="https://www.roadsidedentalmarketing.com/portfolio/case-studies/">dental practices like yours grow and thrive</a> since 1999.</p> <p>Our team of dental marketing experts knows how to market with love to push your practice to its full potential.</p> <p><b>Let’s create a custom marketing plan, budget, and timeline together to crush your business goals and show the world your unique skillset and dental practice.</b></p> <p><a href="https://www.roadsidedentalmarketing.com/promo/website-audit/" target="_blank" rel="noopener">Schedule your free website audit with Angela</a> to start your digital marketing journey today.</p> <template data-nitro-marker-id="fa27262934af811050494ca89801dfb4-1"></template> <div class="related-posts"> <div class="related-posts-title"> Related Posts: </div> <ul class="related-posts-items"> <li> <a class="linkpost" title="Roadside Live: Bridging the Gap Between Online and Internal Marketing" href="https://www.roadsidedentalmarketing.com/blog/bridging-the-gap-between-online-and-internal-marketing/"><img width="300" height="158" alt="Roadside Live!Bite-Sized Marketing Morsels Featuring Sarah Sherry BEST Practices DDS" nitro-lazy-src="https://cdn-bekia.nitrocdn.com/QYJqmQONRkOlleaARwacmBSouNBhieSe/assets/static/optimized/rev-d13d87b/wp-content/uploads/RS-Live-Sarah-Sherry-Reverse-Marketing-300x158.png" class="attachment-medium size-medium wp-post-image 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