anonymisedRtdProvider.md

Overview

Anonymised is a data anonymization technology for privacy-preserving advertising. Publishers and advertisers are able to target and retarget custom audience segments covering 100% of consented audiences. Anonymised’s Real-time Data Provider automatically obtains segment IDs from the Anonymised on-domain script (via localStorage) and passes them to the bid-stream.

Integration

• Build the anonymisedRtd module into the Prebid.js package with:

gulp build --modules=rtdModule,anonymisedRtdProvider,...

• Use setConfig to instruct Prebid.js to initilaize the anonymisedRtdProvider module, as specified below.

Configuration

 pbjs.setConfig({
   realTimeData: {
     dataProviders: [
       {
         name: "anonymised",
         waitForIt: true,
         params: {
           cohortStorageKey: "cohort_ids",
           bidders: ["appnexus", "onetag", "pubmatic", "smartadserver", ...],
           segtax: 1000
         }
       }
     ]
   }
 });

Config Syntax details

Name	Type	Description	Notes
name	String	Anonymised Rtd module name	'anonymised' always
waitForIt	Boolean	Required to ensure that the auction is delayed until prefetch is complete	Optional. Defaults to false
params.cohortStorageKey	String	the localStorage key, under which Anonymised Marketing Tag stores the segment IDs	'cohort_ids' always
params.bidders	Array	Bidders with which to share segment information	Optional
params.segtax	Integer	The taxonomy for Anonymised	'1000' always

Please note that anonymisedRtdProvider should be integrated into the publisher website along with the Anonymised Marketing Tag. Please reach out to Anonymised representative if you have any questions or need further help to integrate Prebid, anonymisedRtdProvider, and Anonymised Marketing Tag

Testing

To view an example of available segments returned by Anonymised:

gulp serve --modules=rtdModule,anonymisedRtdProvider,pubmaticBidAdapter

And then point your browser at: "http://localhost:9999/integrationExamples/gpt/anonymised_segments_example.html"