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Novatiq Hyper ID

The Novatiq proprietary dynamic Hyper ID is a unique, non sequential and single use identifier for marketing activation. Our in network solution matches verification requests to telco network IDs safely and securely inside telecom infrastructure. The Novatiq Hyper ID can be used for identity validation and as a secured 1st party data delivery mechanism.

Novatiq Hyper ID Configuration

Enable by adding the Novatiq submodule to your Prebid.js package with:

gulp build --modules=novatiqIdSystem,userId

Module activation and configuration:

pbjs.setConfig({
  userSync: {
    userIds: [{
      name: 'novatiq',
      params: {
        // change to the Partner Number you received from Novatiq
        sourceid: '1a3'
      }
    }],
    // 50ms maximum auction delay, applies to all userId modules
    auctionDelay: 50
  }
});

Parameters for the Novatiq Module

Param Scope Type Description Example
name Required String Module identification: "novatiq" "novatiq"
params Required Object Configuration specifications for the Novatiq module.
params.sourceid Required String The Novatiq Partner Number obtained via Novatiq 1a3
params.useSharedId Optional Boolean Use the sharedID module if it's activated. true
params.sharedIdName Optional String Same as the SharedID "name" parameter
Defaults to "_pubcid"		 "demo_pubcid"
params.useCallbacks Optional Boolean Use callbacks for custom integrations false
params.urlParams Optional Object Sync URl configuration for custom integrations
params.urlParams.novatiqId Optional String The name of the parameter used to indicate the novatiq ID uuid snowflake
params.urlParams.useStandardUuid Optional Boolean Use a standard UUID format, or the Novatiq UUID format false
params.urlParams.useSspId Optional Boolean Send the sspid (sourceid) along with the sync request false
params.urlParams.useSspHost Optional Boolean Send the ssphost along with the sync request false

Novatiq Hyper ID with Prebid SharedID support

You can make use of the Prebid.js SharedId module as follows.

Novatiq Hyper ID Configuration

Enable by adding the Novatiq and SharedId submodule to your Prebid.js package with:

gulp build --modules=novatiqIdSystem,userId,pubCommonId

Module activation and configuration:

pbjs.setConfig({
  userSync: {
    userIds: [
      {
        name: "pubCommonId",
        storage: {
          type: "cookie",   
          // optional: will default to _pubcid if left blank
          name: "demo_pubcid",     
          
          // expires in 1 years
          expires: 365             
        },
        bidders: [ 'adtarget' ]
      },                                            
      {
      name: 'novatiq',
      params: {
        // change to the Partner Number you received from Novatiq
        sourceid '1a3',

        // Use the sharedID module
        useSharedId: true,

        // optional: will default to _pubcid if left blank. 
        // If not left blank must match "name" in the the module above
        sharedIdName: 'demo_pubcid'   
        }
      }
    }],
    // 50ms maximum auction delay, applies to all userId modules
    auctionDelay: 50             
  }
});

If you have any questions, please reach out to us at [email protected].