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Merge pull request #202337 from romary349/patch-13
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ShannonLeavitt authored Jun 21, 2022
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Expand Up @@ -4,9 +4,9 @@ description: Align your business with our eCommerce platform (Azure Marketplace)
ms.service: marketplace
ms.subservice: partnercenter-marketplace-publisher
ms.topic: how-to
author: MarlEva
ms.author: maevan
ms.date: 05/13/2021
author: mingshen-ms
ms.author: mingshen
ms.date: 06/21/2022
---

# Align your business with our e-commerce platform
Expand All @@ -19,7 +19,7 @@ The activities below are not sequential. The activity you use is dependent on yo

| <center>Activity | ISV sales activities | Corresponding Marketplace API | Corresponding Marketplace UI |
| --- | --- | --- | --- |
| <center>**1. Product Marketing**<br><img src="media/api-guide/icon-product-marketing.png" alt="The icon for product marketing"> | Create product messaging, positioning, promotion, pricing | Create product messaging, positioning, promotion, pricing<br>Partner Ingestion API<br>[Azure Apps Onboarding API](azure-app-apis.md)</ul> | Create product messaging, positioning, promotion, pricing<br>Partner Center (PC) → Offer Creation |
| <center>**1. Product Marketing**<br><img src="media/api-guide/icon-product-marketing.png" alt="The icon for product marketing"> | Create product messaging, positioning, promotion, pricing | Create product messaging, positioning, promotion, pricing<br>Partner Ingestion API<br>[Product Ingestion API](product-ingestion-api.md)</ul> | Create product messaging, positioning, promotion, pricing<br>Partner Center (PC) → Offer Creation |
| <center>**2. Demand Generation**<br><img src="media/api-guide/icon-demand-generation.png" alt="The icon for demand generation"> | Product Promotion<br>Lead nurturing<br>Eval, trial & PoC | Product Promotion<br>Lead nurturing<br>Eval, trial & PoC<br>[Lead CRM Connector for D365, SFDC and Marketo](partner-center-portal/commercial-marketplace-get-customer-leads.md)<br>[Co-Sell Connector for SalesForce CRM](/partner-center/connector-salesforce)<br>[Co-Sell Connector for Dynamics 365 CRM](/partner-center/connector-dynamics) | Product Promotion<br>Lead nurturing<br>Eval, trial & PoC<br>Azure Marketplace and AppSource<br>PC Marketplace Insights<br>PC Co-Sell Opportunities |
| <center>**3. Negotiation and Quote Creation**<br><img src="media/api-guide/icon-negotiation-quote-creation.png" alt="The icon for negotiation and quote creation"> | T&Cs<br>Pricing<br>Discount approvals<br>Final quote | T&Cs<br>Pricing<br>Discount approvals<br>Final quote<br>[CPP API for VM's](cloud-partner-portal-api-overview.md)<br>[Microsoft Graph for AAD API](../active-directory/reports-monitoring/concept-reporting-api.md)<br>[Partner Center '7' API Family](/partner-center/) | T&Cs<br>Pricing<br>Discount approvals<br>Final quote<br>PC → Plans (public or private) |
| <center>**4. Sale**<br><img src="media/api-guide/icon-sale.png" alt="The icon for sale"> | Contract signing<br>Revenue Recognition<br>Invoicing<br>Billing | Contract signing<br>Revenue Recognition<br>Invoicing<br>Billing<br>[SaaS fulfillment API v.2](partner-center-portal/pc-saas-fulfillment-apis.md)<br>[Reporting APIs](https://partneranalytics-api.azureedge.net/partneranalytics-api/Programmatic%20Access%20to%20Commercial%20Marketplace%20Analytics%20Data_v1.pdf) | Contract signing<br>Revenue Recognition<br>Invoicing<br>Billing<br>Azure portal / Admin Center<br>PC Marketplace Rewards<br>PC Payouts Reports<br>PC Marketplace Analytics<br>PC Co-Sell Closing |
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