Add some additonal material to the mafia-offer datasheet.

data-sheets/mafia-offer.md

@@ -4,15 +4,24 @@ title: ""
 ---
 # Mafia Offer Development
 
-We are prepared to work with clients to develop custom "mafia offers"
-for their business or other organization.
+Common Sense is prepared to work with clients to develop custom "mafia
+offers" for their business or other organization.
 
 A mafia offer is a compelling business offer structured so that the
 benefits clearly outweigh any potential downsides, making it difficult
 for the prospect to decline. It's crafted to provide immediate,
 noticeable value that discourages hesitation.
 
-While the name given to this class of offer is playful, it's important
+Key characteristics of a mafia offer are:
+1. *Irresistibility* -- The offer must provide such significant value
+   that customers feel compelled to accept it.
+2. *Competitive Edge* -- It leverages operational improvements to
+   deliver something unique, making it difficult for competitors to
+   match.
+3. *Value Alignment* -- The offer must solve the customer's core issues,
+   offering equal or greater value than the price charged.
+
+While the name given to this kind of offer is playful, it's important
 to understand that the offer is inherently a win-win, and it is the
 prospect that concludes that the offer is "too good to refuse." The
 seller never needs to push the offer on the prospect.
@@ -39,6 +48,18 @@ offer the market. This is important to ensuring that the offer will be
 of real value to prospects and will also not be easily copied by
 competitors.
 
+At a high level, the development of a true mafia offer follows these
+steps:
+1. *Identify Core Customer Problems* -- Understand the fundamental
+   challenges your customers face in your industry.
+2. *Assess Capabilities* -- Evaluate current operational strengths and
+   potential improvements to enhance delivery and service.
+3. *Operational Improvements* -- Implement changes to create a
+   competitive advantage, such as reducing lead times or increasing
+   quality.
+4. *Presentation* -- Use a structured, three-step approach to present
+   the offer effectively, ensuring clarity and appeal.
+
 A good mafia offer allows a business to get more sales with less
 effort. It allows a business to compete on something other than price
 and thus helps to prevent price wars. A good mafia offer also allows a