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mikemuzza committed Apr 17, 2024
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## Key Mixpanel Concepts
## Concepts
Mixpanel is built on three key concepts: **Events**, **Users**, and **Properties**.

### Events
An event is a data point that represents an interaction between a user and your product. Events can be a wide range of interactions.

Imagine you run a cafe, every time a customer purchases a coffee from your café app, there are details that describe the purchase the moment it happens. Actions like purchasing a coffee can be tracked as an event in Mixpanel.
Imagine you run a cafe where customers can purchases a coffee via an app. Each purchase is an event that can be tracked in Mixpanel.

![image](/event-1.svg)
### Users
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![image](/event.svg)

A **User Property** describes a User. This could be their name, email, age, last visit, etc.
A **User Property** describes a User. This could be their name, email, age, etc.

![image](/user-profile.svg)

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