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jzonthemtn committed Jan 27, 2025
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## Welcome to User Behavior Insights!

<img style="float: right;" src="img/ubi.png">
<img style="float: right;" src="img/ubi.png" title="User Behavior Insights"">

User Behavior Insights, or UBI, is a [data standard](standard.md) along with a collection of [tools and search engine plugins](tools.md) created to help search engineers gain and utilize an improved understanding of users' actions.

### UBI in Action!
For questions or help getting started, reach out to [[email protected]](mailto:[email protected]) or join us in the `#ubi` channel of the [Relevance Slack workspace](https://opensourceconnections.com/slack).

### UBI Conference Presentations

Learn more about UBI through conference presentations. If you have talked about UBI let us know so we can link your talk here, too.

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* :material-link: UBI at MICES 2024 - [Watch the presentation](https://youtu.be/8_4VRtMWtSY) and see the [slides](https://mices.co/slides/user-behavior%20insights-mices-2024.pdf)
* :material-link: UBI at Haystack EU 2024 - [Leveraging User Behavior Insights to Enhance Search Relevance (presentation and slides)](https://haystackconf.com/eu2024/talk-1/)

### Help Getting Started

For questions or help getting started, reach out to [[email protected]](mailto:[email protected]) or join us in the `#ubi` channel of the [Relevance Slack workspace](https://opensourceconnections.com/slack) and we will be glad to help!

## Purpose and Goals

Many Search teams struggle with understanding "Why is my user doing this". They have great understanding of an incoming query and the results returned, but no ability to connect that information with an indicator of success, such as a click through event or add to cart event.
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| Eric Pugh | [OpenSource Connections](https://www.opensourceconnections.com) | [email protected] |
| Jeff Zemerick | [Mountain Fog](https://www.jeffzemerick.dev/) | [email protected] |
| Stavros Macrakis | [Amazon OpenSearch](https://www.opensearch.org/) | [email protected] |
| Charlie Hull | Independent | thesearchjuggler@gmail.com |
| Charlie Hull | [The Search Juggler](https://thesearchjuggler.com/) | charlie@thesearchjuggler.com |

## What UBI Powers

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