Profit Analysis VS Group

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Introduction

This presentation provides a comprehensive analysis of VS Group's financial performance in 2017, focusing on profit margins, growth, and operational efficiency. It explores key performance indicators (KPIs) and employs machine learning techniques, such as clustering, to identify customer segments and optimize marketing strategies. The presentation includes data insights, graphical analysis, and business recommendations aimed at enhancing profitability and customer engagement by targeting high-value customers and increasing engagement with low-value customers.